A website is one of the most important extensions of any business. Often times, we see websites with little content and lots of needed work. At Boston Marketing Concepts we understand the effectiveness of content and SEO. Having a strong online visibility can only be done by taking a hardline approach to content. Often a customer's first impression is your website & setting the standard of work quality is a great way to start. The Covid-19 pandemic has exposed how vital a website is.
The traits of a quality website were highlighted by Prolific Marketing.
"A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question. Make it easy for them. They also want to look at something that is visually appealing. Give them that with a quality website.
A quality website looks good in all browsers. You should browser test your website to make sure it looks right and functions properly across all browsers.
A quality website also looks good and is easy to use on a mobile device. The current trend of increasing mobile use to access the internet means your website needs to be properly built and designed for optimal mobile viewing.
A quality website is also well-polished. This means it has no spelling or grammatical errors, no lame clip art, no 1995 web design traits, no blurry images, no loose ends. Your content is complete and visually appealing. Fonts match across the entire website and font color and size choices have been properly made (yes, this means no lime green size 18 font on a white backdrop with a flashing clip art graphic underneath it)."