Why you need it
Will people see my website if it doesn't have SEO?
Search Engine Optimization is crucial for your website to be seen. Optimizing your website allows Google to recognize and index it, leading to increased traffic, sales, and leads.
Our SEO strategy
At Boston Marketing Concepts, we strive to help our clients reach their highest potential. We undertake a comprehensive research process to better understand the local market, competitors and the target demographic. Our website assessment prioritizes the highest SEO needs and uses website traffic reports and keyword feedback to narrow down the primary customers. After all this, we optimize the website to bring higher website traffic and engagement, resulting in a successful project for our clients.
Competitor & Market Research
Initial Content Creation/SEO Implementation
Regular and Continued Optimization
Consistent Organic Growth of your business.
But what separates us from the rest?
SEO Prioritization
Boston Marketing Concepts has found that the most effective way to assess a website's SEO weaknesses is to prioritize its needs in a linear fashion and address them one by one. This method ensures that all of the website's fundamental needs are met at a base level before progressing to the next step.
Feedback Based Research
Boston Marketing Concepts collects and analyzes feedback to gain insight into what works and what could work better. By using feedback-based research, we can better identify the best strategies and make improvements. Other agencies may create keywords and landing pages without checking whether they are producing the desired results. Feedback is key for gauging success and ensuring continued growth.
Get Your Priorities Straight
Just like an assembly line in a factory, the SEO on your website has a specific order of tasks that must be completed correctly in order for the SEO tools down the line to function properly. If any of the initial steps are skipped or done incorrectly, it can lead to problems with the entire SEO process.
Mozlow's Hierachy of SEO Needs
If you are familiar with Maslow's Hierarchy of Needs, the Mozlows Hierarchy of Search Engine Optimization is a similar psychological theory that explains the importance of prioritizing essential needs (keyword research, website structure, content optimization) in order to reach more advanced needs (landing pages, social media presence, link building). By ensuring that more fundamental needs are met first, you can maximize the efficiency and effectiveness of your SEO ranking process.
Bringing Your Business to the top of Google Search Results
Google's search engine is driven by a vast array of variables, which together form the intricate and constantly evolving algorithm. It is estimated that the algorithm is updated over 500 times each year! Typically, the website strength will determine how you rank within this algorithm.
....But what is Website Strength?....
Website Strength is a search engine ranking score that predicts how likely a website is to appear on SERPs. Your website strength can vary from weak to strong, with higher scores leading to a greater chance of being ranked. Factors such as website age, content length, and indexing on other websites influence website strength.
Think of a website's search ranking like a credit score - although there are a few quick fixes that can boost your rank, there are also long-term strategies that can help it steadily grow. Boston Marketing Concepts understands the various components that impact website strength, and has used this knowledge to evaluate the strengths and weaknesses of many websites, allowing them to climb the search engine rankings.
Keyword Research
Keyword research is essential to our SEO process, as it will determine who will view your website and how much website traffic you will generate.
...But how do we find what keywords are best for you?...
By utilizing various forms of web analytics software, we can identify the keyword and key phrases that receive the most web searches. This enables us to assess each word's level of intent and apply it to the relevant parts of our website. We then conduct regular reviews of these keywords to ascertain which ones are delivering the best results.
This data-driven approach allows us to hone in on what is working, and discard what is not. We have found that this is the most efficient and effective way to identify and apply keywords and phrases. To find out more about how keyword research can benefit your business, contact Boston Marketing Concepts now!
The Goal
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Implement keywords that a potential customer may search
Customer lands on your website during web search
Customer decides to use your service/buy your product.